Essential – a new version of the phone designed by Andy Rubin
Essential – this brand developed by Andy Rubin. The father of Android once again focuses on originality. His new Essential PH-2 smartphone, also called Project Gem, is narrow and long. The proportions of the smartphone are definitely different from those used by other manufacturers. Andy Rubin boasted a new model on Twitter:
New UI for radically different formfactor pic.twitter.com/Es8hFrTuxx
– Andy Rubin (@Arubin) October 8, 2019
The smartphone created as part of Project GEM (or Essential PH-2) is long and narrow. It looks a bit as if the designer decided to make two from one typical telephone with a diagonal of, say, almost 6 inches. It looks a bit like a TV remote control, but much more beautiful. Pay attention to the crazy colors of the enclosures, which, as Andy Rubin emphasizes, change color depending on the angle of view. At the back, there is also a fingerprint reader whose protrusion looks a bit like a volcanic crater.
Andy Rubin also emphasizes that the unusual shape forced the use of a new, customized user interface. Published photos show that in the case of Google Maps the phone interface adapts to the narrow and long screen. The question is how other applications will handle this.
Essential PH-1 has been the first and only Essential smartphone so far. Announced in May 2017, it came to customers shortly thereafter. It was the first essentially frameless telephone. However, its sale was not a spectacular success. Eventually production was stopped. Now it's time for the next step.
Essential Phone production will not continue