Instead of informing the police about suicide, TikTok has launched a PR department

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The Intercept, an investigative journalism site, has published an article that shows that one of the users committed suicide on a vision by streaming the recording using the app. Instead of informing the police immediately, the staff first informed the PR department. And he worked on the strategy for three hours.

TikTok is a mobile application that allows you to create and share very short video materials. It is particularly popular among very young Internet users (but not only). "The Intercept" has reached information that puts the site's service in an extremely unfavorable light. At least his Brazilian branch.

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On February 21, 2019, a 19-year-old Brazilian resident of Curitiba broadcast his suicide via the TikTok. The day before, also through his account on TikToku, he announced that he was planning a special performance. The special performance turned out to be the last one.

According to "The Intercept," 280 people watched the moment when the Brazilian takes his own life. The recording showing the young man's dead body was available for an hour and a half. It hit the network at 15.23. Moderators, alerted by other users, learned about the film at 17.00. 497 comments appeared under the film. 15 users have sent complaints. TikTok representatives did not immediately inform the police about the event, nor did they try to contact the family. The first action was to launch a PR department, which was to develop a strategy to prevent information spreading across the network.

From 17:00 to 19:56, the Brazilian TikToka office worked to minimize any adverse impact of the event on the website's reputation. As a result, the company notified the police almost three hours after learning of the suicide. During this time, she managed to prepare a press statement and search the web for copies of the recording.

The statement quoted by "The Intercept" reads that the company does not allow "content that promotes injury or suicide (…). We are deeply saddened by this tragic incident. We express our condolences to the family. (…) We encourage anyone who needs support or is concerned about the behavior of their loved ones to contact the helpline. "

The details of the case were disclosed by a former employee of the Brazilian office of ByteDance, the parent company TikTok. He provided the Intercept with a showing document next steps of TikTokawhich were to prevent the image crisis.

Business Insider also dealt with the matter, which asked representatives of TikToka about how to moderate content and how the company behaves in this particular case. In response to these questions, TikTok stated that during the actions taken in connection with the recording of the teenager, there were "problems", but the company has drawn consequences for some employees.

Facebook and Twitter work with institutions specializing in preventing suicide, such as National Suicide Prevention Lifeline. Human moderators are supported by artificial intelligence algorithms. Their task is primarily to prevent suicide, including by intensively searching such entries that suggest that the internet user is planning to hack on life.

TikTok, which debuted in 2018, has been downloaded over 1.5 billion times worldwide. Brazil is considered one of the largest TikToka markets. | allthingsblogging.com

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