Hello, this is Badi Jones, and welcome to All Things Blogging. This is episode 36 of the podcast, and today, I'm going to be giving you five reasons you need to start a blog, even if you don't know it yet.
Let's go ahead and get into today's topic. Basically going to be talking today about reasons that might not be so obvious that you might want to start a blog.
- To publish a resume
This is probably the top one or maybe the top two reasons that I usually will recommend that someone start a blog. I think I mentioned this before, but I've been involved in several interviewing processes, and those candidates that had their own blogs or websites really stood apart, they really looked professional, and were just really impressive.
Another reason you might want to publish your resume is that a lot of times, instead of you going out and looking for jobs, job offers will come to you. I have a really good friend who's a developer, and this is where I first got the idea. This was probably about eight years ago, and just by having his resume published on his website, he got so many job offers including one from Google, and he actually went and interviewed there. Didn't get the job, but still, I mean, that's really impressive.
- For reputation management
If you don't know what that is, it's become pretty popular. It's become a service that people actually pay for. What it is, is if you search for your name or maybe your company in Google, sometimes bad things might come up, things that might be embarrassing that you might not want people to see. I do see this a lot where people will be asking, “How can I get this out of Google?”
Well, the way you do that is with reputation management. The easiest way, the lowest hanging fruit, would be to create as many social media profiles using that name as you possibly can, so Twitter, Instagram, Facebook, any other types of profiles that you can make that are published and are public, definitely make one. You can see this if you just search for my name, Badi Jones, you'll see that most of the top results are social media profiles. That's because they're such big, high-authority websites. It's just really easy to have them rank in the top 10 of Google.
That's where you would start, and after that, having your own blog or website that's personal, that uses either your brand or your name is another way to get something else up into the results. All of those things will push the other things that might be bad or they might not look good for you. They will push those things down where hopefully no one will ever see them.
- To learn valuable skills (and so you can teach people those skills)
Another really cool thing to note is that there are several bloggers, including myself, who started blogs just to basically document things that they're learning, kind of like a journal. One really good example is Pat Flynn. He started a blog while he was studying architecture, and he didn't even know that people were using that blog to study for a really big test that you have to past to become an architect. I think that that's what it is, if I'm not mistaken, but that site went on to basically become extremely popular, and he made a lot of income from it.
Another example is Leslie Samuel from becomeablogger.com. He started a blog where he talked about biology and the things he was either learning, I think he was either going to school or maybe teaching at the time, but that blog about biology became extremely popular. He actually still has it, and it still brings in income. That's another great reason to start a blog that you'll be able to document some of the things that you're learning and probably help other people, and if you really want to, you can actually earn money from it.
- To find new clients
This one's going to be good for anyone that provides some sort of a service. You might be a realtor, you might be an accountant, or maybe you're a yoga teacher, whatever it is, you can use a blog to actually generate leads. You can make it and get it to rank in Google, and then you'll be able to have people actually coming to you instead of you having to go out and find customers.
The way this works is you basically make a page. You could really just do it with one page where you would optimize it so that it contained the things that people are asking. An example would be something like voice lessons in Santa Cruz, something that people would search for, and then hopefully, if you've optimized the page enough, then your website will show up when someone searches for that in google.
- To help people find your business
This is going to be for people that have a business and they don't have a website. It's just really a bad thing. It looks bad, it looks unprofessional. Just the other day, I was looking for a business in a specific area, and they didn't have a website. All they had was just a really bad Google Businesses page, and that just looks, like I said, unprofessional.
It's so easy to put up a website with a couple of pages. You can have a page that's “about us,” a contact page, that's all you really need. Have your address, have your phone number, make it known that this is your website, and you're legitimate. That's basically what it says. Again, if you have a business, and you don't have a website, I would say that you definitely need one, and that's probably the biggest reason why you would want to start a WordPress website.
That's going to do it for this episode. If you have any questions about what I talked about or if you've got a question you'd like me to answer on an upcoming podcast, you can send an email to firstname.lastname@example.org, and I'll make sure to get back to you right away.
Finally, if you haven't had a chance yet, please take a minute or two to give us a rating or review on iTunes, Stitcher, or Google Play Store or anywhere else you might be listening to this podcast from. As always, thank you so much for joining me, and I hope the rest of your week is great. Hope you'll join me next week for another episode of All Things Blogging.