Today, we’re going to be going over 10 Super Valuable Ways You can Use Google Google analytics to improve your blog.
If you have no idea what Google Analytics is, or maybe you’ve heard of it, but haven’t tried it because it seems complicated, don’t worry. By the end of this episode, google analytics will be your favorite thing ever!
Video: How to Install Google Analytics
I recently published an eBook called, The Word Press SEO checklist. It started as a checklist I use whenever I was starting a new word press site just to make sure I was hitting all the things that I needed to do before publishing. By the way if you're interested in checking out the eBook you can go to allthingsblogging.com/wpseo. There's a text version and infographic version. There's also a video and if you want to download the eBook you can just scroll all the way down to the bottom of that page and fill out the form and you can get it that way.
Number four on that checklist is all about setting up Google analytics and Google analytics is an extremely powerful tool because it can help you learn so much about your site, about your visitors and just all kinds of information that can help you improve things.
Today I'm going to be going over 10 questions that Google analytics can help you answer about your blog. These are all pretty basic. A lot of them are things you'll actually see in the default overview page of Google analytics when you log in but if you any questions about where to find a specific piece of information mentioned here, you can just go to the show notes and there will be a YouTube video that goes over how to install Google analytics and where to see each of the statistics that I'm talking about here.
1) How many people visit your site?
This is a really basic one but it's really important because it helps you know if your site is gaining in popularity or declining. You're going to want to know if things are declining because that means there's probably an issue that you need to address.
2) Who are you visitors?
Where do they live? What languages do they speak? You can find answers to these types of questions really easily in Google analytics and these are things that will help you to improve things for your visitors.
3) How many of your visitors are using a mobile device?
This is a really important question to ask because this is going to determine whether or not you need to focus on making a mobile version of your website. There's been a lot of talk about how important it is to have a mobile version of your website. Now this is a really important thing for most people but there are a lot of types of websites that really don't have very many mobile users, for example a lot of the websites that are business to business, where one business is selling a product or service to another business. A lot of times most of these customers or visitors are going to be using a desktop machine, so maybe it's not that important to focus on mobile.
4) When do people visit your site? What day of the week?
What time of the day? Maybe there's a particular day in the month that people visit your site. It's just important to know because it might help you decide for example what time is best to publish a new blog post.
5) What websites are sending traffic to your website?
This is going to be a really interesting one to know because a lot of times you will see a spike in traffic and if you dig a little bit deeper in Google analytics you can see exactly which websites they're coming from.
6) is going to be what are the biggest sources of traffic for your website?
A source is going to be things like direct visitors or referrals from another website like we just talked about in the number five. Visitors from search or visitors from social media. Looking at the source report just gives you a really good idea of where most of your visitors are coming from. A lot of sites have more traffic from social whereas others get traffic directly. People just type their website right into the browser and go there directly. If you see that you're not getting much traffic from search you might want to focus a little bit more on search engine optimization. If you see that you don't have a lot of traffic from social, it might be a good thing to go focus on Facebook or Twitter or Instagram.
7) Which pages on my website are the most popular?
This is really important to know because it helps you know what kind of content that your visitors really like. It also helps you to know what kind of content they don't like, so maybe if you spend a lot of time on a particular article and there's really not a lot of interest in it, it might let you know that that's not the kind of thing you want to invest time in again.
8) Which pages perform the best and which pages perform the worst?
Here instead of looking at how many people come to your page, you're going to be looking at what they do once they get there. Things like how long they stay on the page and which pages to go to after. If a visitor comes to a page and doesn't stay very long and then they don't go to any other pages that might be a bad thing and it might be something you want to look a little bit more closely at.
9) What are your most popular landing pages?
Now a landing page just means that it's the first page a visitor comes to when they come to your site. Now it's important to know these because you want to optimize them so that visitors will stay as long as possible and this means adding things like related links to other articles, maybe offers that your visitors might be interested in.
Number ten is going to be a little bit more advanced but I'm just going to give you an idea of some of the more powerful things you can use Google analytics to learn.
10) How many visitors convert when they come to your website?
A conversion can be just about anything but basically it just means that a visitor did a thing that you wanted them to do, so that could be anything from buying something to signing up for your newsletter or even clicking the link. These are all things you can set up Google analytics to do and that way you can track for all of your visitors what percentage of them are actually doing the thing that you wanted them to do.