Tim Cook says Apple is working on products that will “blow everyone to their knees”
Every year, Apple meets with its largest investors on its campus in Cupertino. Tradition has also been fulfilled at the beginning of 2019 – the company’s CEO, Tim Cook, decided during the event to provide some information about the future plans of the company regarding upcoming products.
Tim said that Apple is currently working on devices or services that will “bring everyone to their knees”. This text sheds a bright light on the direction in which the giant wants to direct his steps – the company wants to set trends and be a model for other producers.
The CEO also mentioned the plans to lower the prices of last year’s MacBook Air – the cost of acquiring this equipment is to be more accessible to users just entering the world of ecosystems from Apple. Cook also repeated that there are many “fantastic” products on the horizon.
Investors were notified that the service segment is growing very fast and Apple is on track to double by 2020 the result of $ 25 billion in revenues from this section. established in 2016. Of course, it was not without topics concerning the strict political ideology of the company.
Cook proposed to disclose the ideology of candidates for members of the management board of the group in order to diversify the political opinions of people holding top positions at Apple. Shareholders, however, unanimously rejected the offer. The head of the giant from Cupertino also said that Apple will continue to actively push regulations on the privacy of users, because according to the CEO this is one of the most important values that technology companies should follow.