YouTube for children, i.e. $ 100 million for ambitious content

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What the youngest ones watch on YT often gives parents astonishment and faster heartbeat. It is not about animated cartoons thrown "on the illegal", but about various types of pranks and unboxing (sorry for these Englishisms, but they best convey the content of the website). These types of movies are very popular, they just teach nothing.

So YouTube has decided to invest $ 100 million. in valuable and ambitious content intended for the youngest users. The truth is that currently most of the video content published on the site are not very clever movies showing the so-called unboxing, i.e. unpacking toys, pranks (or pranks) and scenes from family life.

Of course, YouTube has more ambitious content, such as Khan Academybut they are not breaking popularity records. YouTube has been repeatedly condemned for the fact that it facilitates gaining popularity of various types of patostreamers. To change its image, the site decided to invest $ 100 million. in more ambitious productions. The platform, which belongs to the Alphabet group, has decided to set up a fund of $ 100 million, from which it will finance films that promote such qualities as courage, compassion, curiosity, honesty, perseverance, self-control, empathy and creativity as well as communication and teamwork skills.

All our programs will be aimed at supporting children in discovering their unique strengths and passions. First of all, we want to create content that will inspire children to develop life skills and pursue passion, acquire healthy habits and take care of themselves. We want our content to help children understand culture and cultural diversity and help them connect with the community, "YouTube wrote in a message for its business partners.

YT probably also counts on attracting new advertisers. Content for children that has no ethical and moral concerns, verified and safe will be very valuable to advertisers. The 100 million fund will be distributed over the next three years.

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At the same time, YouTube introduced a series of changes in September last year to better protect children and their privacy, which are also a response to allegations by the US Federal Trade Commission (FTC). All creators using YouTube Studio they must mark their content as intended or not for children's content. | allthingsblogging.com

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